As someone coming from sales management, our founder James Yip has quite a compelling story of his own.
With years of experience in several Multinational companies, namely JTI, Maxis and DKSH; he views the automotive industry through a different lens. James presumes that this industry has great potential of sustainability in the future. He challenges the traditional business approach of the brick and mortar structure. Being a strong supporter of the blue ocean strategy, he is open to capturing new marketspace and creating new demand in pursuit of differentiation and low cost. By doing so, he creates a new model in the field. Hence, this is how Alatin came about.
Alatin is an e-platform offering tinted film services direct from the manufacturer. We are the first in the industry to offer such a service. By having an e-platform, we remove all intermediaries and unnecessary cost in obtaining our services. Our founder is of the opinion that tinted films should be affordable to everyone without compromising on quality.
James being a car owner himself had a first hands experience when he bought his first car. Given the hot and sunny weather in Malaysia, he went on to install a branded tint for his brand new car that burnt a hole in his pocket. It costed him a soaring RM 4,800. Down the line, he found out that the cost of his car tints were only a mere RM1,000.
From there on, James and his partner came up with the e-platform idea that provides the same quality equal to those of top brands without costing a fortune.